Metricool Review 2026 — Scheduling and Analytics, For Free
Last updated: May 2026 • Score: ★★★★½ 8.2/10
Metricool offers something no other major scheduler does on the free plan: both scheduling AND actual analytics. It's not as polished as Buffer or as powerful as Hootsuite — but for the price (including free), it's remarkable value. The only tool where you can post and measure results without spending anything.
- 50 posts/month AND analytics — both free
- 10 platforms including Google Business Profile
- Competitor analysis on paid plans
- Looker Studio integration (Advanced plan)
- Interface less polished than Buffer or Later
- X (Twitter) requires paid add-on
Standout Features
Scheduling on free plan
Schedule up to 50 posts per month on the free plan, forever. No credit card required. Generous compared to Buffer (10 posts per channel) and Later (limited set).
Analytics on free plan
Track post performance, engagement, and audience growth. Most schedulers hide analytics behind a paywall — Metricool doesn't. This single feature makes it the most useful free tier of any major scheduler in 2026.
Competitor analysis
Track competitor social media performance on paid plans. Very useful for understanding the competitive landscape without needing a separate tool. Unique among schedulers at this price.
Best time to post
AI-powered suggestions based on your audience engagement history. Helps maximise reach without guessing — the kind of feature usually reserved for enterprise tools.
Looker Studio integration
Connect Metricool data to Google Looker Studio for custom dashboards. Available on Advanced and Custom plans. A standout feature for data-driven marketing teams who need reporting flexibility.
Pricing Plans
| Plan | Price (monthly) | Brands | Posts/month | Key additions |
|---|---|---|---|---|
| Free | $0 | 1 | 50 | Analytics, scheduling |
| Starter | $20/mo ($16 annual) | 2 | Unlimited | Full analytics history, LinkedIn, PDF reports |
| Advanced | $67/mo ($53 annual) | 15 | Unlimited | Looker Studio, custom reports, 2 users |
| Custom | Custom pricing | 50+ | Unlimited | Agency white-label, unlimited users |
Platform Support
Metricool supports 10 platforms: Instagram, Facebook, X/Twitter, LinkedIn, TikTok, Pinterest, YouTube, Google Business Profile, Twitch, and WordPress. More than Buffer (6), more than Later (8). Matches the broadest coverage among mid-tier schedulers. Note: X requires a paid add-on on all plans.
Metricool vs. Competitors
| Feature | Metricool | Buffer | Later |
|---|---|---|---|
| Free plan | 1 brand, 50 posts/mo | 3 channels, 10 posts/ch | 1 social set (limited) |
| Analytics on free | Yes | No | No |
| Platforms | 10 | 6 | 8 |
| Competitor analysis | Yes (paid) | No | Scale plan only |
| Looker Studio | Yes (Advanced) | No | No |
| Interface polish | Good | Excellent | Excellent |
| Best for | Free analytics | Simplicity | Instagram visuals |
Verdict — 8.2/10
Metricool's free plan is the most capable of any major scheduler. If you want scheduling with actual analytics and don't mind a slightly less polished interface, Metricool is the obvious choice at $0.
For visual Instagram planning, Later remains superior. For team-heavy agency workflows, SocialPilot's white-label and CSV import features are better. For the widest platform coverage at lowest price, Upload-Post covers 11 platforms for €13/month. But for pure free-plan value — and for data-focused users who need Looker Studio reporting — Metricool wins.
Best for: Solo creators who want analytics without paying, data-driven marketers needing Looker Studio, anyone needing 10-platform coverage at the lowest cost.
Not ideal for: Teams requiring advanced collaboration, those prioritising interface polish, agencies needing white-label reports.
FAQ
Is Metricool really free with analytics?
Yes. The free plan allows up to 50 posts per month for 1 brand, with basic analytics included. No credit card required. It is the most capable free plan among major social media schedulers in 2026.
Is Metricool better than Buffer?
For analytics and platform coverage, yes. For ease of use and interface polish, Buffer wins. Choose Metricool if analytics matter on a free plan; choose Buffer if simplicity and interface quality are the priority.
Does Metricool support Instagram Reels?
Yes. Direct publishing of Reels is supported on all paid plans. Scheduling Reels requires a Starter or higher plan.